Recent projects
Accessories Experience
A beautiful experience to match the premium experience for customers buying vehicle accessories. Where parts are a necessity, accessories are a luxury. These designs capture that concept.
Accessories Experience
Accessory Desking Tool
A simple, yet effective interface for sales reps to showcase and order vehicle accessories on the showroom floor. Modeled after MICROCAT, the most popular EPC in the dealer space, this design capitalizes on that familiarity while providing a tool to decrease confusion and increase sales conversions.
Accessory Desking Tool
Control Panel
This backend dealer tool gives access to all aspects of the part buying process, including marketing tools, various data sets, and sales and traffic trends. This in-progress design helps to simplify the journey and return the desired data as quickly and efficiently as possible.
Control Panel
Price Box
As one of the most important component of a part sales site, the price box must have optimal UX for sales conversion. This design considers dealer proximity, price, and fulfillment to give users the best price-shopping experience while keeping local dealers front of mind.
Price Box
Reference Template
A large-scale, largely unseen design-forward project. These designs rely on developer collaboration to “templatize” the SimplePart platform. By indexing each component with style variables in mind, new client sites can stand up much quicker and with less bug-hunting.
Reference Template
Mercedes RFP
An example of design within constraints. This design showcases the merger web design and following OEM brand guidelines while staying within the capabilities of the SimplePart platform.
Mercedes RFP
A little about me
I'm a product and UX/UI designer from Michigan. I enjoy working on product design, design systems, and really any user-centered project, but I don't take myself too seriously.
My most recent work has mostly been on the SimplePart platform, a dense, data-heavy part sales platform. However, while industries vary, the user experience journey has a great deal of data and best practices behind it. I enjoy digging into that data and making a product that increases user engagement and conversion.
I'm a lifelong learner, inconsistent reader, and beginner woodworker.
To get in touch, drop me a line.
Design should be simple
Product design isn't as complicated or as difficult as everyone pretends it is. I believe good design should be simple and clear with a pragmatic focus on business growth.
I studied Interactive Design at Elon University in Elon, NC. From there I've enjoyed working as a small agency Web Designer, a nonprofit Creative Director, and an e-commerce UI/UX Designer.
What I'm reading
In 2018, I started keeping track of books that I'd read and wanted to read next. This eventually turned into Good Books!
This habit has been incredibly rewarding and something I want to continue. Lately, I've been trying to read more fiction.
2023
Age of Vice
Deepti Kapoor
2030
Mauro F. Guillén
The Obstacle is the Way
Ryan Holiday
Sphere
Michael Crichton
How the World Really Works
Vaclav Smil
Wool
Hugh Howey
Intensity
Dean Koontz
Verity
Colleen Hoover
The Keys to the Effortless Golf Swing
Michael McTeigue
Constance
Matthew FitzSimmons
Harvey Penick's Little Red Book
Harvey Penick & Bud Shrake
Gunmetal Gray
Mark Greaney
Back Blast
Mark Greaney
2022
Deep Work
Cal Newport
Ballistic
Mark Greaney
Dead Eye
Mark Greaney
On Target
Mark Greaney
The Gray Man
Mark Greaney
Talking to Strangers
Malcolm Gladwell
The Last Town
Blake Crouch
Wayward
Blake Crouch
Pines
Blake Crouch
Upgrade
Blake Crouch
Perennial Seller
Ryan Holiday
Born to Run
Christopher McDougall
The Daily Stoic
Ryan Holiday & Stephen Hanselman
Stolen Focus
Johann Hari
Breath
James Nestor
Ikigai
Héctor García & Francesc Miralles
Write Useful Books
Rob Fitzpatrick
Pieces of Her
Karin Slaughter
I Am Pilgrim
Terry Hayes
Hidden Pictures
Jason Rekulak
Thinking, Fast and Slow
Daniel Kahneman
So Good They Can't Ignore You
Cal Newport
Ben Hogan's Five Lessons
Dr. Bob Rotella
2021
Project Hail Mary
Andy Weir
Putting Out of Your Mind
Dr. Bob Rotella
Zen Golf
Dr. Joseph Parent
Golf: The Art of the Mental Game
Dr. Joseph Parent
The Ruin
Dervla McTiernan
A World Without Email
Cal Newport
Courage is Calling
Ryan Holiday
The Minimalist Entrepreneur
Sahil Lavingia
Day of the Jackal
Frederick Forsyth
To Kill a Mockingbird
Harper Lee
Beyond Order
Jordan B. Peterson
Quiet
Susan Cain
The Kite Runner
Khaled Hosseini
The 4-Hour Workweek
Tim Ferriss
Golf is Not a Game of Perfect
Dr. Bob Rotella
The Tiger
John Vaillant
The Obstacle is the Way
Ryan Holiday
Atomic Habits
James Clear
Home Before Dark
Riley Sager
The Almanack of Naval Ravikant
Eric Jorgenson
The Martian
Andy Weir
Mystic River
Dennis Lehane
The Inner Game of Tennis
W. Timothy Gallwey
Exhalation
Ted Chiang
Dragon Teeth
Michael Crichton
The Spy and the Traitor
Ben Macintyre
The Girl Who Played With Fire
Stieg Larsson
The Kind Worth Killing
Peter Swanson
Don't Sweat the Small Stuff and It's All Small Stuff
Richard Carlson
2020
The Kind Worth Killing
Peter Swanson
The Return of the King
J.R.R. Tolkien
Skin in the Game
Nassim Nicholas Taleb
Dark Emu
Bruce Pascoe
The Two Towers
J.R.R. Tolkien
The Shadows
Alex North
The Girl with the Dragon Tattoo
Stieg Larsson
Ten Arguments For Deleting Your Social Media
Jaron Lanier
A Short History Of Nearly Everything
Bill Bryson
The Fellowship of the Ring
J.R.R. Tolkien
The Dry
Jane Harper
A Little Life
Hanya Yanagihara
Blood Meridian
Cormac McCarthy
Make
Pieter Levels
The Bone Collector
Jeffrey Deaver
No Country For Old Men
Cormac McCarthy
Let My People Go Surfing
Yvon Chouinard
Never Split the Difference
Chris Voss
The Shining
Stephen King
The Silent Patient
Alex Michaelides
The Lost World
Michael Crichton
Refactoring UI
Adam Wathan & Steve Schoger
User Friendly
Cliff Kuang & Robert Fabricant
How to Win Friends and Influence People
Dale Carnegie
Start With Why
Simon Sinek
Jurassic Park
Michael Crichton
Fahrenheit 451
Ray Bradbury
A Gentleman in Moscow
Amor Towles
Dark Matter
Blake Crouch
Richard P. Feynman
"Surely You're Joking, Mr. Feynman!"
The Last Lecture
Randy Pausch
Moneyball
Michael Lewis
Do the Work
Steven Pressfield
Recursion
Blake Crouch
Benjamin Franklin
Walter Isaacson
Catch-22
Joseph Heller
Lifespan
David A. Sinclair, PhD
The Richest Man in Babylon
George S. Clason
Can't Hurt Me
David Goggins
Stillness is the Key
Ryan Holiday
Why We Sleep
Matthew Walker
2019
How Not to Die
Michael Greger
Digital Minimalism
Cal Newport
We Are the Weather
Jonathan Safran Foer
The Fish That Ate the Whale
Rich Cohen
Lost Connections
Johann Hari
Eating Animals
Jonathan Safran Foer
Meditations
Marcus Aurelius
Educated
Tara Westover
Essentialism
Greg McKeown
Billion Dollar Whale
Tom Wright & Bradley Hope
America Before
Graham Hancock
Range
David Epstein
Designing Brand Identity
Alina Wheeler
The Score Takes Care of Itself
Bill Walsh
Hooked
Nir Eyal
Zen and the Art of Motorcycle Maintenance
Robert M. Pirsig
Don't Make Me Think
Steve Krug
Deep Work
Cal Newport
The Alchemist
Paulo Coelho
The Road
Cormac McCarthy
Brave New World
Aldous Huxley
How Will You Measure Your Life?
Clayton M. Christensen
The Obstacle is the Way
Ryan Holiday
Work for Money, Design for Love
David Airey
In Order to Live
Yeomni Park
The Miracle of Mindfulness
Thich Nhat Hahn
Smarter Faster Better
Charles Duhigg
Atomic Habits
James Clear
Waking Up
Sam Harris
Essentialism
Greg McKeown
How to Get Rich
Felix Dennis
High Growth Handbook
Elad Gil
This is Going to Hurt
Adam Kay
Creativity, Inc.
Ed Catmull
$100 Startup
Chris Guillebeau
The Subtle Art of Not Giving a Fuck
Mark Manson
Company of One
Paul Jarvis
Making Ideas Happen
Scott Belsky
The Remains of the Day
Kasuo Ishiguro
Man's Search for Meaning
Viktor E Frankl
Principles
Ray Dalio
2018
The Old Man and the Sea
Ernest Hemingway
12 Rules for Life
Jordan B. Peterson
Sapiens
Yuval Noah Harari
Leonardo da Vinci
Walter Isaacson
The Art of Learning
Josh Waitzkin
The Most Important Thing
Howard Marks
Fooled by Randomness
Nassim Nicholas Taleb
Strangers to Ourselves
Timothy D Wilson
Chaos Monkeys
Antonia Garcia Martinez
We Learn Nothing
Tim Kreider
Fooling Some of the People All of the Time
David Einhorn
The Inevitable
Kevin Kelly
The Fountainhead
Ayn Rand
The Upstarts
Brad Stone
The Ascent of Money
Niall Ferguson
Deep Work
Cal Newport
So Good They Can't Ignore You
Cal Newport
The Warren Buffet Way
Robert Hagstrom
Zero to One
by Peter Thiel & Blake Masters
The Snowball
Alice Shroeder
Come As You Are
Emily Nagoski
Outliers
Malcolm Gladwell
Aubrey Marcus
Own the Day
Ashlee Vance
Elon Musk
The Confession
John Grisham
The Design of Everyday Things
Don Norman